Nari Shakti is an initiative by Argus News that seeks to celebrate and empower women from diverse spheres of life – culture, education, medicine, politics, sports, art, business and others. It ignites the spirit of resilience and inspires them to transcend boundaries to strengthen the socio-cultural fabric. It is a platform that recognises the courage, creativity and confidence of women by providing a platform for their stories, thoughts and ideas to be heard.
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Nari Shakti Season 3, as an initiative aimed at women, was a breakthrough in itself. It engaged women in 21 districts with 21 impactful events that celebrated powerful voices and leadership of women. From villages to towns, it inspired communities, engaged stakeholders, and highlighted real stories of change. The season demonstrated how Nari Shakti can move beyond awareness to create visible social impact, proving itself as a catalyst in Odisha’s journey towards women’s empowerment.
At Argus, we believe that every woman’s journey reflects Odisha’s progress. Season 4 of Nari Shakti is set to be bigger, bolder, and more impactful than ever - a platform where women’s empowerment meets unmatched visibility.
Connect your brand with women achievers, local communities and an engaged audience across 20 districts, leveraging TV, digital, and on-ground activations
From panel discussions and live events to broadcast and social media campaigns, ensuriing maximum brand recall and meaningful engagement.
Position your brand as a champion of women empowerment, social progress, and community development.
Interact with local talent and audiences, building trust, loyalty, and measurable impact.
Nari shakti
Locations
• Housing Societies
• Public Spaces
• Local Clubs
• Women’s Associations
• Open Communities
ACTIVITY STRUCTURE
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